Eye movements are powerful indicators of emotion, preference, and decision-making. They play a critical role in how we interact with interfaces and marketing efforts, but this is often fleeting and difficult to observe. Eye tracking offers a solution: a research technique that allows you to measure where eyes are focused and how they move while a participant looks at a product, website or physical environment.

The data measured allows for a deeper understanding of how users naturally behave, and can tell you how they respond to stimuli, what they are missing, how they are navigating and how the size and placement of elements affects their attention.

Find out how your customers really feel about your product, store or advertisement. Eye tracking allows you to observe users in close-to-natural environments, while testing multiple brand touchpoints online and offline. Because the method is non-declarative, you can even detect subconscious reactions to stimuli. Eye tracking can be applied at various project stages and can help you answer important questions about your ecommerce, physical product or store.

At Snowdog's research lab, we develop methods and test scenarios for each research question and system to be used. Our researchers use Tobii Pro Glasses 3 with the latest version of Tobii Pro Lab research software. Experiments are conducted either on-site or at our in-house facility.